Do you think your Airbnb announcement will sell each other this summer? Bad news: it is no longer so. With the competition that explodes in tourist areas, especially in the south of France, a little thought outside the thought can literally make you lose dozens of reserves. External development has become a strategic weapon. And travelers no longer look for a roof anymore, they want a holiday experience.
Visual relaxation makes the difference
Today, travelers book first with the eyes. Even before reading your description, they scan your photos looking for This little more thing This makes you want to see you. And this «little thing» is often a well -weighted atmosphere. A shaded terrace, a welcoming garden mobile, colored cushions, an amaca between two trees … These details, simple on paper, trigger real emotions.
A clean outside is a promise: that of suspended moments, far from everyday life. The cold angle in which to sip a drink in the sun, the suspended chair in which you read the afternoon, the table has put for a dinner in slim light … these are the images that travelers want to project. And those who make them choose your rental rather than another.
Eat out: a topic of weight for families
Summer vacationers want to make the most of the outside. The possibility of cooking and eating out heavy in the scale. A cozy table under a pergola, a plancha ready to use, a well -thought aperitif corner: it is this type of development that transforms a simple rental into a place of life.
Many owners underestimate this point, thinking that this is superfluous. It’s a mistake. Because these are these installations that give a feeling of abundance. We are not talking about luxury, but of comfort and pleasure. And this is where points points.
A swimming pool, even small, is enough to trigger the crush
Do you have a swimming pool or a small swimming pool? Highlight them as if it were a luxury villa. A beautiful wooden beach, well aligned deck chairs, a soft light at sunset and voila. The dimension does not matter. What matters is the image you send.
Add a sun shower, a northern bathroom or even an inflatable jacuzzi, if you can. Each aquatic element strengthens this idea of success. This is even more true for families with children, who are looking for a safe space in which the little ones can pass the steam while the parents relax.
The plant atmosphere or how to create the «instant holiday» effect
A garden maintained, even small, can change everything. It gives life, breathing your property. A few laveks, an olive tree in a pot, alleys of light gravel, a sunny garland … And immediately, the atmosphere becomes Mediterranean, welcoming, almost exotic.
What works is not a profusion, but consistency. An atmosphere that says something. That transports. And above all those who contrast with what the traveler knows daily. Bet on the vegetable atmosphere, make your rental memorable.
Children, these invisible influencers
We often forget it, but they are the children who dictate more and more rental choices. A swing, a springboard, garden games … these elements overturn the stairs for a family. Parents want to repeatedly avoid «we get bored …». Give them a simple solution: an exterior designed for them.
A shaded corner of child, a small inflatable swimming pool, an outdoor game carpet … These are powerful topics to win the booking in front of a soulless house. Just more if you rent a individual house which offers space, safety and privacy.
The art of capturing the moment
The photos are your first conversion lever. And your outsiders have to shine. The right angle, the right light, the right time of the day … does not leave anything to chance. A table erected at sunset, towels positioned on the SOCA, a glass of rosé on the table: do not sell a rental, sell a projection of happiness.
Also think of the consistency of your ad. That you offered a Tiny houseaccommodation for a couple or a Short -term rental For a large family, every visual detail must serve your narrative. This is what will make the difference between you and another Airbnb position to the same service. And in the long term, this is the real profitable investment for rent.
Travelers buy emotions, not square counters. And your exteriors are the most powerful weapon to create this connection. So, ready to transform your garden into a booking machine? Have you already tested one of these agreements in your rental? Do you have others to recommend? We talk about it in the comments.
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